# Alibaba launches Wan3.0, 30-second AI video with built-in audio

> Alibaba released Wan3.0, a video model generating 30-second clips with synced audio.

*The model turns documents and slides into video too, days after Alibaba's $10bn share sale to fund AI spending.*

By Behzad Hosseini · FeaturedDaily
Canonical: https://featureddaily.com/news/alibaba-launches-wan3-0-30-second-ai-video-with-built-in-audio

**What happened:** Alibaba's Tongyi Lab officially released Wan3.0 on 24 August, after a public beta that ran from 6 August.

**The numbers:** Clips run up to 30 seconds, double the 15-second limit of Wan2.7-Video, in 480p, 720p or 1080p. API pricing is $0.05 per second at 480p, $0.10 at 720p and $0.20 at 1080p — $12 a minute. Google's Veo 3.1 standard tier charges $0.40 per second.

**The details:** Audio generates in the same pass by default, including synchronised micro-expressions and voices in several languages. An "intelligent duration" feature suggests clip length, and videos can be extended. New "Omni-Reference" input takes up to 20 references — images, video, audio, documents or web pages — and keeps them consistent. Documents up to 50 pages, spreadsheets, slides and web pages can all be converted straight into video.

**The context:** The launch came days after Alibaba's $10 billion share placement, which [TechNode reported](https://technode.com/2026/08/24/alibaba-launches-wan3-0-video-model-with-30-second-generation-and-document-input/) funds its AI spending. Reuters called it the largest-ever primary follow-on offering by a Hong Kong-listed company.

**The catch:** Wan3.0 is closed and API-only, via a Model Studio API still in preview. Alibaba's open-weight Wan line stops at Wan 2.2.

**Who's affected:** Alibaba points to short dramas and film, advertising, tourism, marketing and music videos as target uses, plus simulated video for training self-driving cars and robotics systems.

**The rivals:** Wan3.0's 1080p pricing undercuts Google's Veo 3.1 standard tier by half, positioning Alibaba as the cheaper option among leading video generators, according to [The Next Web](https://thenextweb.com/news/alibaba-wan3-video-model-after-share-sale).

**What's next:** Wider access depends on the Model Studio API moving out of preview.

## Key takeaways

- Wan3.0 makes 30-second 1080p clips with audio in one pass
- Priced at $0.20/second 1080p, far below Google's Veo 3.1
- Launch follows Alibaba's $10bn share placement for AI

## Sources

- [Alibaba launches Wan3.0 video model with 30-second generation and document input](https://technode.com/2026/08/24/alibaba-launches-wan3-0-video-model-with-30-second-generation-and-document-input/) — TechNode, 2026-08-24
- [Alibaba launches Wan3.0, its 30-second video model, days after raising $10bn](https://thenextweb.com/news/alibaba-wan3-video-model-after-share-sale) — The Next Web, 2026-08-24