Apple
Apple's $299 HomeView hub skips the EU over Siri AI
Apple's new smart home hub supports Siri AI, which is not available in the EU, so the device will not be sold there.
The answer
Apple will not sell its $299 HomeView smart home hub in the EU because Siri AI is unavailable there.
What happened: Apple's new HomeView smart home hub will not launch in the EU. Apple says Siri AI, which the device supports, is currently unavailable on iOS in the region, according to MacRumors.
The numbers: HomeView costs $299 in the US. Pre-orders are open, and it ships on 13 November in eight countries.
The details: The hub has a 7-inch square display and an A18 chip. MacRumors' report also points to guided recipes with hands-free timers, and to running third-party apps from a paired iPhone or iPad.
Why it matters: The hub is built around Siri AI. Without it in the EU, Apple is holding back the product rather than selling it there.
The context: A roundup from aiweekly.co says Apple also announced a HomePod mini 2 at $149, shipping 13 November. MacRumors' piece does not verify that.
The catch: The specific EU rules behind the Siri AI delay are not confirmed by Apple or the EU in the report. Apple has given no timeline for EU availability.
In their words: Apple said it is "working constructively with the EU in an attempt to find a path forward."
What's next: Pre-orders are open now, and the first units ship on 13 November in the eight launch countries. EU customers have no date.
Sources
- Apple HomeView won't be available in the EU — MacRumors, 13 October 2026