Apple unveils 'Siri AI' and next-gen Apple Intelligence at WWDC

At its 8 June WWDC keynote, Apple previewed Siri AI: a rebuilt assistant that understands personal context, reads what's on your screen, and takes multi-step actions across apps. It ships this autumn in iOS 27, iPadOS 27 and macOS 27 ('Golden Gate') — the full Apple Intelligence refresh. The keynote led with general software fixes before Siri, which is Apple's way of managing expectations after the 2024 promise that slipped.

Practical examples shown: add festival acts from an on-screen poster to your calendar; have Phone pull context from Mail during a live call; use on-screen awareness for visual questions. Hardware requirement: broadly iPhone 15 Pro or newer, iPhone 16 family, recent iPads and Apple Silicon Macs.

Three catches. The engine: reporting says Siri AI runs on a custom Google Gemini model (~$1bn/year to Google). Apple hasn't confirmed this, and it collides head-on with its privacy-and-integration positioning. Geography: no China at launch (regulatory review); EU launch limited to macOS and visionOS under Digital Markets Act constraints, leaving iPhone and iPad owners there without the full assistant for now. Leadership: this was Tim Cook's last WWDC as CEO — John Ternus takes over on 1 September and owns the delivery from here.